Terms of Use

Family First Terms of Use

Last Updated September 2025

Please read these Terms of Use carefully. They include a binding arbitration provision in Section 19 requiring arbitration of disputes on an individual basis and a waiver of jury trials and class actions.

Welcome and Introduction to Family First

Family First is owned and operated by Family First, Inc. ("we," "us," "our," or "Family First"). By using our website located at www.FamilyFirst.com (the "Website"), our mobile software application (the "App"), any other applications, tools or other related services offered by us, including, but not limited to our newsletter (collectively, the "Services"), you acknowledge that you have read and understood the most recent version of our Terms of Use; you also acknowledge that you accept and agree to be bound by (i) these Terms of Use and all subsequent modifications thereof; (ii) our Service Agreement and Cancellation and Refund Policy, each of which is incorporated by reference into these Terms of Use, and (iii) any additional terms disclosed to you if you purchase or have purchased additional features, products, or services we offer with the Service(s).

Your privacy is important to us. We designed our Privacy Policy to make important disclosures about how we collect and use your information. We encourage you to read our Privacy Policy carefully, and use it to help make informed decisions. Pursuant to the Privacy Policy, we will not disclose your photos or identifying information without your permission to prospective matches, nor theirs to you.

Family First reserves the right, in our sole discretion, to change these Terms of Use at any time. Such changes will become effective upon notification, which we may effect by sending you notice by email and/or posting a revised Terms of Use on the Website or App, and your use of the Services after such notice constitutes acceptance by you of the changes. You agree to review the Terms of Use periodically to be aware of any such revisions. Please review these Terms of Use before using the Services. If you do not accept and agree to be bound by these Terms of Use, please do not use the Services. By using the Services, you are agreeing to be bound by these Terms of Use and each of the other agreements specifically incorporated by reference. The Services may not be accessed for purposes of monitoring their availability, performance or functionality, or for any other benchmarking or competitive purposes. Family First's direct competitors are prohibited from accessing the Services, except with Family First's prior written consent.

1. Right to Cancel Matchmaking Services

For subscribers residing in Arizona, California, Colorado, Connecticut, Illinois, Iowa, Minnesota, New York, North Carolina, Ohio, Rhode Island, and Wisconsin: You, the buyer, may cancel this contract (the "Terms of Use" or "Agreement") and receive a full refund, without any penalty or obligation, at any time prior to midnight of the third business day following the date you first submit payment for the applicable service package, excluding Saturdays, Sundays, and legal holidays.

For residents of California, Colorado, Illinois, North Carolina, and Ohio: In the event that you die before the end of your Services, your estate shall be entitled to a refund of that portion of any payment you had made for your Services which is allocable to the period after your death. In the event that you become disabled (such that you are unable to use our Services) before the end of your Services, you shall be entitled to a refund of that portion of any payment you had made for your Services which is allocable to the period after your disability by providing Family First notice in the same manner as you request a refund as described below.

For residents of Iowa, New York, and Ohio who wish to cancel these Terms of Use must sign the applicable Notice of Buyer's Cancellation set forth in the form attached as Exhibits A (Iowa), B (New York), or C (Ohio). For residents of Arizona, California, Colorado, Connecticut, Illinois, Minnesota, North Carolina, Rhode Island, and Wisconsin, notice of cancellation need not take a particular form and is effective if it indicates your desire to not be bound by these Terms of Use.

To cancel these Terms of Use, send an e-mail that states that you, the buyer, are canceling these Terms of Use, or words of similar effect, to customersuccess@FamilyFirst.com. Alternatively, you may mail or deliver a signed and dated notice to: Family First, Inc., 3 Germay Dr., Unit 4 #2488, Wilmington, DE 19804. Exhibit D sets forth additional specific-state laws regarding buyers' rights and requirements for notices of cancellation. As used herein, the "date of this contract" means the date you accepted these Terms of Use and were bound thereby. Matchmaking Services will not be offered for purchase through the Family First Mobile App and all cancellations and refunds related to Matchmaking Services will be handled directly by Family First. Refunds for “In-App” purchases are handled by Apple, not Family First. You can request a refund for those purchases from Apple through your Apple ID account on your phone or at https://getsupport.apple.com. All other requests for a refund may be made by contacting Customer Success at customersuccess@FamilyFirst.com or by mail as set forth in our Cancellation and Refund Policy.

2. Eligibility

You must be 18 years of age or older to visit, register, or use in any manner the Services. By visiting, requesting to use, registering to use, or using the Service, or accepting the Terms of Use, you represent and warrant to Family First that you will use the Services in a manner consistent with any and all applicable laws and regulations and that you:

  • are 18 years of age or older;
  • have the right, authority, and capacity to enter into these Terms of Use and to abide by all of the terms and conditions of these Terms of Use;
  • have never been charged, indicted, convicted of or pleaded no contest to a felony, a sex crime, or any crime involving violence;
  • have not previously been removed from our Service by us, unless we have given you express written permission to create a new account;
  • are not required to register as a sex offender with any government entity;
  • are not married (although you may be separated with a divorce pending so long as you properly disclose your true marital status) and that you are using the Services for bona fide-relationship-seeking purposes;
  • are not otherwise barred from using the Service under the laws of any state, the United States, or other applicable jurisdiction.

If at any time you do not comply with these requirements, you must delete your account immediately. In addition, if Family First learns that you do not comply with the requirements above or that you provided false or misleading information, Family First will delete your account.

YOU UNDERSTAND AND AGREE THAT FAMILY FIRST IS NOT OBLIGATED TO CONDUCT CRIMINAL SCREENINGS OR IDENTITY VERIFICATION CHECKS ON ITS USERS OR TO OTHERWISE INQUIRE INTO THE BACKGROUNDS OF ITS USERS AS DEFINED BELOW, ALTHOUGH IT MAY DO SO AT ITS DISCRETION. IF YOU PURCHASE A CLIENT SUBSCRIPTION FAMILY FIRST WILL CONDUCT A SCREENING, OF AVAILABLE PUBLIC RECORDS, ON YOU, FOR ANY CRIMINAL HISTORY (“CRIMINAL RECORDS SCREENING”). IF YOU ARE A MEMBER OR RECRUIT AND GET SELECTED FOR A DATE, FAMILY FIRST WILL CONDUCT A CRIMINAL RECORDS SCREENING ON YOU. ALL OTHER CRIMINAL RECORDS SCREENINGS WILL BE PERFORMED AT FAMILY FIRST’S DISCRETION. FAMILY FIRST MAKES NO REPRESENTATIONS OR WARRANTIES REGARDING THE CONDUCT, IDENTITY, INTENTIONS, LEGITIMACY, OR VERACITY OF FAMILY FIRST’S USERS OR THE INFORMATION USERS PROVIDE TO FAMILY FIRST. HOWEVER, WE RESERVE THE RIGHT TO CONDUCT—AND YOU HEREBY AUTHORIZE US TO CONDUCT—ANY CRIMINAL OR OTHER SCREENINGS (SUCH AS SEX OFFENDER REGISTER SEARCHES) ON YOU AT ANY TIME USING AVAILABLE PUBLIC RECORDS, AND YOU AGREE THAT ANY INFORMATION YOU PROVIDE MAY BE USED FOR THAT PURPOSE. IF WE DECIDE TO CONDUCT ANY SCREENING THROUGH A CONSUMER REPORTING AGENCY, YOU HEREBY AUTHORIZE US TO OBTAIN AND USE A CONSUMER REPORT ABOUT YOU TO DETERMINE YOUR ELIGIBILITY UNDER THESE TERMS. FAMILY FIRST RESERVES THE RIGHT TO TERMINATE THIS AGREEMENT AND YOUR ACCOUNT, WITHOUT REFUND, IN THE EVENT THAT ANY SCREENING WE CONDUCT ON YOU SHOWS THAT YOU ARE NOT ELIGIBLE FOR THE SERVICES OR ARE NOT IN COMPLIANCE WITH THESE TERMS. YOU ACKNOWLEDGE AND AGREE THAT IN THE EVENT FAMILY FIRST CONDUCTS A CRIMINAL RECORDS SCREENING ON YOU FAMILY FIRST WILL HAVE NO OBLIGATION TO PROVIDE YOU WITH A COPY OF SUCH SCREENING OR ANY OTHER SCREENING MATERIALS OR ANY OTHER INFORMATION RELATED THERETO AND FAMILY FIRST RESERVES THE RIGHT TO MAKE CHANGES TO YOUR ACCOUNT, INCLUDING BUT NOT LIMITED TO REVOKING ACCESS TO THE SERVICE OR TERMINATING YOUR ACCOUNT BASED ON THE RESULTS OF SUCH CRIMINAL RECORDS SCREENING. Customer agrees, and Family First represents and warrants, that Family First is not a “Consumer Reporting Agency” as defined under the United States Fair Credit Reporting Act (FCRA), Title 15 Section 1681(f), and that any public records they retrieve, compile, and provide are not a “Consumer Report” as defined by the Act under Title 15 Section 1681(e) of the FCRA.

3. Usage, Subscriptions, and Services

Mobile Application End Use License (“EULA”) and Restrictions.

If you access the Services via the App, we grant you a revocable, non-exclusive, non-transferable, limited license (the “App License”) to (a) install and use the App on wireless electronic devices owned or controlled by you ("Mobile Device") for your personal, non-commercial use strictly in accordance with these Terms of Use, and (b) to access and use the content that we provide on or through our Services ("Content") and that is made available in or otherwise accessible through the App on such Mobile Device strictly in accordance with these Terms of Use. In this agreement, “Content” includes, without limitation, all text, images, video, audio, or other material on our Services, including information on Users’ profiles and in direct messages between Users.

The App is licensed to you, NOT SOLD. In exercising your license to use the App, you shall not: (1) decompile, reverse engineer, disassemble, attempt to derive the source code of, or decrypt the App; (2) make any modification, adaptation, improvement, enhancement, translation, or derivative work from the App; (3) violate any applicable laws, rules, or regulations in connection with your access or use of the App; (4) remove, alter, or obscure any proprietary notice (including any notice of copyright or trademark) posted by us or any third party licensors; (5) use the App for any revenue generating endeavor, commercial enterprise, or other purpose for which it is not designed or intended: (6) make the App available over a network or other environment permitting access or use by multiple devices or Users at the same time; (7) use the App for creating a product, service, or software that is, directly or indirectly, competitive with or in any way a substitute for the App; (8) use the App to send automated queries to any website or to send any unsolicited commercial e-mail; or (9) use any proprietary information or any of our interfaces or our other intellectual property in the design, development, manufacture, licensing, or distribution of any Apps, accessories, or devices for use with the App.

Reservation of Rights.

You do not acquire any ownership interest in the App under this Agreement, or any other rights thereto other than to use the App in accordance with the license granted, and subject to all terms, conditions, and restrictions, under these Terms of Use. Family First and its licensors and service providers reserve and shall retain their entire right, title, and interest in and to the App, including all copyrights, trademarks, and other intellectual property rights therein or relating thereto, except as expressly granted to you in these Terms of Use.

Third Party App Store, Apple & Android Devices.

The following terms apply when you download and use the App from a third party app distributor (referred to as an “App Distributor”) through an app store such as the Apple Store or Google Play ("Third Party App Store" or "App Store"). The App License is concluded between Family First and you only, and not with the Third Party App Store, and Family First, not the Third Party App Store, is solely responsible for the App and the Content thereof. The App License granted to you for our App is limited to a non-transferable license to use the App on a device that utilizes the Apple iOS or Android operating systems, as applicable, and in accordance with the usage rules set forth in the applicable App Distributor’s terms of service or other applicable contract. To the extent that these Terms of Use provide for usage rules for the App which are less restrictive or in conflict with the applicable terms of service or other applicable contract of the Third Party App Store from which you obtain the App, the more restrictive or conflicting terms of the Third Party App Store will take precedence and will apply. In exercising your license to use the App you acknowledge and agree as follows:

  • (1) Family First, not the App Distributor, is responsible for providing any maintenance and support services with respect to the App as specified in the terms and conditions of this App License contained in these Terms of Use or as otherwise required under applicable law, and you acknowledge that each App Distributor has no obligation whatsoever to furnish any maintenance and support services with respect to the App.
  • (2) Family First, not the App Distributor, is solely responsible for any product warranties, subject to the terms of this Terms of Use (including but not limited to Section 16 - Disclaimers/Limitation of Liability). The App Distributor has no warranty obligation whatsoever with respect to the App, and as between you and Family First any other claims, losses, liabilities, damages, costs, or expenses attributable to any failure to conform to any warranty will be the sole responsibility of Family First.
  • (3) Family First, not the App Distributor, is responsible for addressing any claims you or any third party may have relating to the App or your possession and/or use of the App, including, but not limited to: (i) product liability claims; (ii) any claim that the App fails to conform to any applicable legal or regulatory requirement; (iii) claims arising under consumer protection or similar legislation; and/or (iv) intellectual property infringement claims.
  • (4) The Content and Services are based in the United States and provided for access and use only by persons located in the United States. You acknowledge that you may not be able to access all or some of the Content and Services outside of the United States and that access thereto may not be legal by certain persons or in certain countries. If you access the Content and Services from outside the United States, you are responsible for compliance with local laws. You represent and warrant that (i) you are not located in a country that is subject to a U.S. government embargo, or that has been designated by the U.S. government as a “terrorist supporting” country and (ii) you are not listed on any U.S. government list of prohibited or restricted parties.
  • (5) You must comply with all applicable third-party contracts when using the mobile App, e.g., if you have a VoIP App, then you must not be in violation of such App Distributor's wireless data service agreement when using the App.
  • (6) The App Distributors are third-party beneficiaries of the terms and conditions in this App License contained in these Terms of Use, and that each App Distributor will have the right (and will be deemed to have accepted the right) to enforce the terms and conditions in this App License contained in these Terms of Use.
  • (7) You will use the most recent version of the App.
  • (8) By accessing or downloading the App from the Apple App Store, you are agreeing to Apple’s Licensed Application End User License Agreement (“Apple Terms”) and other terms and conditions provided by Apple.

Termination of Mobile App Use License.

Without limiting the generality of Family First's rights set forth in Section 4, Family First may, in its sole and absolute discretion, at any time and for any reason, suspend or terminate this App License and the rights afforded to you hereunder with or without prior notice, and without liability to you. Furthermore, if you fail to comply with any terms and conditions of this App License, then this App License and any rights afforded to you hereunder shall terminate automatically, without any notice or other action by Family First. Upon the termination of this App License, you shall cease all use of the App and uninstall the App. Termination will not limit any of Family First’s rights or remedies at law or in equity.

Services.

Provided you are eligible to fully utilize or access the Services, you must purchase or choose from one (1) of five (5) types of Services to become a User (“User”) as outlined below.

  • (1) A VIP Client Service (“VIP Client Service”) includes: Your own matchmaker(s), an account manager, a dating and relationship coach (“Coach”, see description under “Dating and Relationship Coaching”), dating Candidate matches, curated dates, comprehensive post-date feedback, and priority status within Family First's exclusive database. You will receive targeted Candidate recruiting and nation-wide matching. As part of your VIP package you will receive: date coaching and date etiquette advice, relationship-building tips, personalized insight and understanding from an experienced matchmaker in the dating industry, and other Services. Additional information on the VIP Client Subscription can be found in the Service Agreement.
  • (2) A Classic Client Service (“Client Service”) grants a User ("Client") access to the full range of features and products within the Services. The Client Service includes the services of a Family First matchmaker team. Matchmaking services consist of a Welcome Meeting with a matchmaker, searching the candidate database, targeted candidate recruiting if applicable as VIP Clients, screening potential candidates for dates, date planning, and date feedback. Searches are conducted via the Family First proprietary platform technology. Additional information on the Classic Client Subscription can be found in the Service Agreement.
  • (3) A Video Connect Service. Video Connect dates take place solely over video platform for a designated duration. Video Connect Clients will be matched with other Video Connect Clients and may be selected for matching with VIP or Classic Clients. Additional information on the Video Connect Client Service can be found in the Service Agreement.
  • (4) A Member Service (“Member Service”) grants a User ("Member") inclusion into the database for matching with Family First Clients, as defined in our Service Agreement. Members are screened for planned dates with Clients and receive post-date feedback. Dates are not guaranteed. Subject to Family First’s Client approval process, a Member Service may be upgraded to a Client Service at any time. Additional information on Member Services can be found in the Service Agreement.
  • (5) You may also be invited by a Family First matchmaker to be included in the Family First database for matching with Family First Clients ("Recruit Service") as a Recruit. Recruits are screened for dates with Clients and may, but are not guaranteed to, receive post-date feedback. Dates are not guaranteed. A Recruit Service may be upgraded to a Client Service or Membership Service at any time.

Coaching Services.

Coaching services are referred to as “Coaching” and packaged as “Coaching Sessions,” and are available as: 1) an additional paid or, in some cases, a free-promotional part of designated Client Services; or, 2) as a separately purchasable service package. All coaching services will include the services of a certified Family First Coach.